mouseover != interactive

Some people think the only thing required to deem a web site as “interactive” is to have mouseovers. While I agree that there is a facet of interaction design regarding visual elements changing over time or by user interaction (or by both), stopping at such a minute point sounds so limiting to me. Either way, in my mind mouseovers are a visual design element, not an interaction design element. To truly be “interactive” requires so much more than having a strong visual aesthetic and/or just showing the user where their mouse is. What about taking advantage of the digital medium, metaphors, rhythm, pace, order, time, space, narrative, depth of field, dynamics, or a more direct communication? Does anyone truly accomplish any of these well (or at all?) in a corporate environment? Is it really limited to places like experimental web sites and the Codex Series?

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